When entering collaborations, what must the Chief Staff Executive (CSE) prioritize?

In the context of collaborations, the Chief Staff Executive (CSE) must prioritize the good of the members. This is essential because associations exist primarily to serve their members' needs and interests. When entering collaborations, it's vital for the CSE to ensure that any partnerships or alliances made will ultimately enhance the value provided to members. This focus on members helps to build trust and loyalty, and it aligns with the overarching mission of the organization to advocate for and support its membership base.

Additionally, prioritizing the good of the members also ensures that the organization's strategic goals are met in a manner that is consistent with the values and expectations of its constituents. Maintaining this member-centric approach is crucial, particularly in decision-making processes that can significantly impact the services or benefits provided to them. It helps the organization stay relevant and responsive in a collaborative landscape, where the needs of members may evolve.