What may happen to associations that rely solely on golden handcuff services?

Associations that rely solely on golden handcuff services may find themselves at a disadvantage because this approach typically includes offerings that are attractive but can lead to complacency. Golden handcuffs refer to enticing benefits or perks that lock members in but do not necessarily enhance overall value or engagement within the organization. If an association overly depends on these services without diversifying its offerings or fostering a strong community among members, it may struggle to adapt to changing member needs or preferences.

As competitors recognize this gap, they can introduce more comprehensive or innovative services that better engage members, thus positioning themselves as more appealing options. Without a well-rounded value proposition, the original association risks losing its current members and attracting new ones, resulting in decreased membership numbers and relevance in the marketplace. By understanding these dynamics, associations can better strategize on how to maintain competitiveness and member satisfaction.