What is the primary purpose of a blog?

The primary purpose of a blog is to serve as a publicly accessible personal journal. This format allows individuals or organizations to share thoughts, experiences, insights, and knowledge with a broader audience. Blogs often reflect the personality and perspectives of their authors, fostering engagement and interaction with readers who are interested in the topics discussed.

While a blog can also be used for marketing or to support online seminars, its fundamental characteristic lies in its role as a platform for personal expression and communication. This aspect encourages authenticity and a connection between the writer and the audience, distinguishing it from tools specifically designed for corporate marketing, customer relationship management software, or seminar hosting platforms.