What is the primary goal of interruption marketing?

The primary goal of interruption marketing is indeed to distract the viewer for product consideration. This approach aims to capture the attention of potential customers by interrupting their current activity, whether they are watching a video, browsing a website, or engaging with social media content. The idea is to present the brand or product in a way that piques interest and prompts the viewer to consider making a purchase or learning more about what is being offered.

Interruption marketing is often utilized through ads that seem to come out of nowhere, requiring the audience to stop what they're doing and focus on the promoted brand. This method can create immediate awareness and can effectively introduce new products or services to a broad audience.

While providing in-depth customer insights, telling a brand story, and encouraging brand loyalty are important marketing strategies, they serve different purposes. They may take place after capturing initial interest, but the immediate focus of interruption marketing remains on grabbing attention and facilitating product consideration.