What is the main purpose of establishing a dashboard in an organization?

The primary purpose of establishing a dashboard in an organization is to measure success through key performance indicators and critical variables. A dashboard serves as a visual tool that aggregates and presents important data in real-time, allowing stakeholders to track progress, evaluate performance, and make informed decisions based on the metrics displayed. This is especially relevant in assessing the effectiveness of various initiatives, programs, or chapters within the organization.

By focusing on critical variables, the dashboard provides insights into areas such as membership growth, engagement levels, financial performance, and other metrics significant to the organization's goals. This data-driven approach helps in identifying trends, challenges, and opportunities for improvement, ultimately driving strategic planning and operational efficiency.

The other options do not encompass the broader purpose of a dashboard. Overhauling the financial model pertains specifically to finances, while enhancing social media presence and defining job roles focus on different aspects of organizational management and growth, rather than the integrative performance measurement that a dashboard provides.