What is the first step in the six-step model of environmental scanning?

The first step in the six-step model of environmental scanning is to conduct brainstorming sessions. This step is crucial because it allows stakeholders to generate a wide range of ideas and perspectives regarding the current environment and possible futures. Brainstorming helps identify various trends, challenges, and opportunities that may not be immediately visible and leverages the collective knowledge and insights of the participants.

This collaborative approach fosters creativity and engagement, ensuring that the subsequent steps in the environmental scanning process are grounded in a comprehensive understanding of the factors at play. Engaging diverse voices early in the process is essential, as it sets the tone for thorough analysis and informed strategy development in the following steps.

While scanning industry trends, reviewing existing strategies, and establishing a framework for decision-making are essential components of environmental scanning, they occur after the brainstorming phase. Initially creating an environment conducive to free-thinking and sharing insights is paramount to gather the necessary information for effective decision-making later in the process.