What is a potential risk of endorsing vendor products and services as an association?

Endorsing vendor products and services can expose an association to various risks, particularly the possibility of liability associated with those endorsements. When an association endorses a product or service, it often implies a level of confidence and assurance regarding the quality and effectiveness of what is being offered. If members or customers rely on that endorsement and the product fails to meet expectations, the association may face legal consequences or claims for damages. This can lead to a loss of trust among members, potential financial liabilities, and can damage the association's reputation.

While increased member engagement, improved financial status, and higher customer satisfaction are positive outcomes that might occur from partnerships with vendors, they do not mitigate the inherent risks associated with endorsing specific products. The responsibility that comes with endorsement means that thorough vetting and consideration are crucial to avoid potential pitfalls linked to liability.