What is a key feature of special events in fundraising?

A key feature of special events in fundraising is that they connect donors with the institution and add enjoyment. Special events are often designed not only to raise funds but also to build relationships and foster a sense of community among participants. By engaging donors in enjoyable and memorable experiences, these events enhance engagement with the mission and values of the organization.

This relational aspect is crucial because it can lead to increased loyalty and long-term support from donors. It's not just about the money raised at the event but also about strengthening the bond between donors and the organization. Events like galas, auctions, or community festivals can create a positive atmosphere where donors feel valued and appreciated, boosting their emotional investment in the organization.

In contrast, focusing solely on revenue generation misses the broader goals that special events aim to achieve. Similarly, limiting the audience to attracting new members overlooks the importance of nurturing and retaining existing relationships. Lastly, the notion that these events require minimal planning and organization does not reflect the reality; successful special events typically necessitate extensive planning to ensure that they are effective and enjoyable for attendees.