In fundraising, what does "Linkage" refer to?

In fundraising, "Linkage" specifically refers to the access through peers to potential donors. This concept emphasizes the importance of relationships and networks in the fundraising process. It highlights how organizations can leverage connections and introductions made by current supporters or peer relationships to reach new potential supporters who may be inclined to support the organization's mission or cause.

Effective linking involves identifying individuals who already have a connection to the organization, either through personal relationships or shared interests, and using those connections to make introductions to new prospects. By doing so, organizations can enhance their fundraising efforts and broaden their donor base, creating a more robust support network.

The other options revolve around aspects of donor capabilities or organizational goals but do not capture the essence of how connections facilitate fundraising. Financial capabilities speak to a donor's ability to give, while interest level indicates their enthusiasm or alignment with the cause. The mission statement, while crucial for guiding an organization’s vision, does not directly address the relational aspect of fundraising that is characterized by "Linkage."